Company Guiding Precepts (with Creation)

• Design is a creative activity and this creativity should be true.
• Creative activity should serve to the world virtue as well as to the preservation of environment of the Earth and Cosmos.
• Urban Planning, Architectural and Industrial Design contributing to the spiritual growth of human being.
• Creativity connecting countries and people.
• Creativity leading people to peace and happiness.
• Create objects that can be inherited by next generations.
• Furthermore, this creativity should be based on the truth and principles of nature.
• Any person should follow up creative mind, wisdom and knowledge, studies of human nature, efforts and devotion throughout one's life.
• This understanding means respect to a person, living strongly, maintain a cheerful and bright look of life, value justice, courage and curiosity, and thus bringing love to your neighbors.
• Benefits obtained as a result of this creativity should be first applied to make living better in its various ways, which will furthermore contribute to future creativity and make profits return to society again.